to be most effective, sales training should be viewed, designed, and executed as a change management initiative. to deliver effective sales training, you need to redefine what sales training is. sales training used to be about developing specific skills in a 1- or 2-day training program. it was up to the seller to retain the information from the training and recognize when and where to apply it. with this knowledge, and the scars from a few sales training failures, companies moved to improve sales training with reinforcement. it was no longer about a 1- or 2-day training program.
while blended learning has been a step in the right direction, especially in helping sellers remember the training itself, oftentimes it does not go far enough to drive behavioral change. the most effective sales training focuses on true behavior change. sales training can be broken down into a number of topics and skills. live training is a key part of any training initiative, but it’s important to note that what happens after the training is equally as—if not more—important than what happens in the training. regardless of the initial training, all sales training should have a robust reinforcement plan in place. to be a truly successful sales organization, stop thinking about sales training as a way to build certain skills and start thinking of it as a change initiative.
the best sales training focuses on real behavior change. learn how sales training topics that are core to driving the greatest success and improvements in sales competencies include: consultative include video examples. by catering towards multiple styles of learning, sales representatives will make sure your sales training course includes at least a few of these sales skills. how to be a ‘driver’. do you know your , developing and conducting sales training programs, top sales training programs, top sales training programs, types of sales training programs, sales training curriculum.
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