fundamentals of revenue management

with a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. chinmai sharma – taj hotel & resorts. trevor stuart-hill – revenue matters.

in this first module, you will understand what revenue management is, why it’s important, simple steps to get started, how revenue management can increase profit through booking curve management and how effective yielding can improve a hotel’s profits. this last module should help tie together concepts from the previous three modules to give you a practical understanding of the fundamentals of revenue management. if you only want to read and view the course content, you can audit the course for free. you’ll need to complete this step for each course in the specialization, including the capstone project.

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as a strategy, revenue management allows businesses to adopt a data-driven approach to decisions on revenue management helps to predict consumer demand to optimize inventory and price availability in order to maximize revenue growth. the purpose of revenue management is not selling a room today at a low price to sell it tomorrow at a higher price. how a revenue manager fits in. first let’s look at common problems hotels face and how the revenue , revenue management book, hotel revenue management pdf, revenue management training, airline revenue management courses

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