sales evaluation involves an analysis of the performance of your sales personnel. if you conduct proper sales evaluations regularly, you may improve the efficiency of your sales efforts and drive up your profits. through the evaluation, salespeople may learn of your expectations and set their goals accordingly. you may develop training and counseling programs for the sales team based on the results of the sales evaluation. a sales evaluation may contain objective data based on statistics. for example, you may count the number of sales calls he makes and the number of customer meetings he has.
a sales evaluation also usually contains subjective observation regarding the salespeople’s performance, especially when you have little data for objective evaluation measures. for example, you may have just established your sales operation and not collected enough data to sufficiently reflect your salespeople’s performance. you may look at a salesperson’s product knowledge, customer relations, aggressiveness, enthusiasm and compliance with company policies. you can obtain the information for the sales evaluation from various sources, for example from the sales supervisors, the customers and other salespeople. you may decide to talk to the salespeople yourself or delegate the task to the sales supervisors. edriaan koening began writing professionally in 2005, while studying toward her bachelor of arts in media and communications at the university of melbourne.
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