what is digital marketing course

once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with grainger. for more information, please see the resource page in this course and onlinemba.illinois.edu. in this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.

you can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. when you enroll in the course, you get access to all of the courses in the specialization, and you earn a certificate when you complete the work. in the capstone project, you will have the opportunity to synthesize your learning in all five courses and apply your combined skills in a final project. to complete the specialization you must earn a verified certificate in all five courses and successfully complete the capstone project course.

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